{"id":425,"date":"2015-08-22T22:24:44","date_gmt":"2015-08-22T14:24:44","guid":{"rendered":"http:\/\/www.libin.mobi\/?p=425"},"modified":"2020-02-18T23:16:38","modified_gmt":"2020-02-18T15:16:38","slug":"%e3%80%8a%e7%94%a8%e6%88%b7%e4%bd%93%e9%aa%8c%e7%9a%84%e8%a6%81%e7%b4%a0%e3%80%8b%e8%af%bb%e4%b9%a6%e7%ac%94%e8%ae%b0%ef%bc%88%e6%88%98%e7%95%a5%e5%b1%82%e5%92%8c%e8%8c%83%e5%9b%b4%e5%b1%82%ef%bc%89","status":"publish","type":"post","link":"http:\/\/www.libin.mobi\/?p=425","title":{"rendered":"\u300a\u7528\u6237\u4f53\u9a8c\u7684\u8981\u7d20\u300b\u8bfb\u4e66\u7b14\u8bb0\uff08\u6218\u7565\u5c42\u548c\u8303\u56f4\u5c42\uff09"},"content":{"rendered":"<div class=\"post-image\"><a href=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/554006ceN5a39be12.jpg\" rel=\"box\" class=\"fancybox\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-426\" src=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/554006ceN5a39be12-713x1024.jpg\" alt=\"554006ceN5a39be12\" width=\"280\" height=\"402\" srcset=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/554006ceN5a39be12-713x1024.jpg 713w, http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/554006ceN5a39be12-209x300.jpg 209w, http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/554006ceN5a39be12.jpg 1280w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/a><\/div>\n<p><strong>\u7b2c\u4e00\u7ae0 \u00a0\u7528\u6237\u4f53\u9a8c\u4e3a\u4f55\u5982\u6b64\u91cd\u8981<\/strong><\/p>\n<p>1.\u7528\u6237\u4f53\u9a8c\u5e76\u4e0d\u662f\u6307\u4e00\u4ef6\u4ea7\u54c1\u672c\u8eab\u662f\u5982\u4f55\u5de5\u4f5c\u7684(\u867d\u7136\u8fd9\u6709\u65f6\u5bf9\u7528\u6237\u4f53\u9a8c\u5177\u6709\u5f88\u5927\u7684\u5f71\u54cd)\uff0c\u800c\u662f\u6307\u201c\u4ea7\u54c1\u5982\u4f55\u4e0e\u5916\u754c\u53d1\u751f\u8054\u7cfb\u5e76\u53d1\u6325\u4f5c\u7528\u7684\u201d\uff0c\u4e5f\u5c31\u662f\u4eba\u4eec\u5982\u4f55\u201c\u63a5\u89e6\u201d\u548c\u201c\u4f7f\u7528\u201d\u5b83\u3002<\/p>\n<p>2.\u4e3a\u7528\u6237\u4f53\u9a8c\u800c\u8fdb\u884c\u7684\u8bbe\u8ba1\uff0c\u5fc5\u987b\u575a\u6301\u4f7f\u7528\u7b2c\u4e00\uff0c\u4ee5\u5e2e\u52a9\u7528\u6237\u63d0\u9ad8\u6548\u7387\u4e3a\u76ee\u6807\u3002\u5bf9\u7528\u6237\u6765\u8bf4\uff0c\u4ea7\u54c1\u7684\u7279\u6027\u548c\u529f\u80fd\u662f\u91cd\u8981\u7684\uff0c\u4f46\u7528\u6237\u4f53\u9a8c\u7684\u597d\/\u574f\u66f4\u76f4\u63a5\u5f71\u54cd\u7528\u6237\u662f\u5426\u4f1a\u4e8c\u6b21\u5149\u4e34\u3002<\/p>\n<p>3.\u7f51\u7ad9\u7684\u7528\u6237\u4f53\u9a8c\u6bd4\u4efb\u4f55\u5176\u5b83\u4ea7\u54c1\u90fd\u91cd\u8981\u3002\u56e0\u4e3a\u5b83\u662f\u4e00\u4e2a\u201c\u81ea\u52a9\u5f0f\u201d\u7684\u4ea7\u54c1\u3002\u6ca1\u6709\u4e8b\u5148\u9605\u8bfb\u7684\u8bf4\u660e\u4e66\uff0c\u6ca1\u6709\u4efb\u4f55\u64cd\u4f5c\u57f9\u8bad\u6216\u8ba8\u8bba\u4f1a\uff0c\u4e5f\u6ca1\u6709\u5ba2\u6237\u670d\u52a1\u4ee3\u8868\u6765\u5e2e\u52a9\u7528\u6237\u4e86\u89e3\u8fd9\u4e2a\u7f51\u7ad9\u3002<\/p>\n<p>4.\u4e00\u4e2a\u5e38\u7528\u7684\u6295\u8d44\u6536\u76ca\u7684\u5ea6\u91cf\u6807\u51c6\u662f\u8f6c\u5316\u7387\u3002\u901a\u8fc7\u8ddf\u8e2a\u6709\u767e\u5206\u4e4b\u591a\u5c11\u7684\u7528\u6237\u88ab\u8f6c\u5316\u5230\u4e0b\u4e00\u4e2a\u6b65\u9aa4\uff0c\u5c31\u80fd\u8861\u91cf\u4f60\u7684\u7f51\u7ad9\u8fbe\u5230\u201c\u5546\u4e1a\u76ee\u7684\u201d\u65b9\u9762\u7684\u6548\u7387\u6709\u591a\u9ad8\u3002<\/p>\n<p>5.\u521b\u5efa\u5438\u5f15\u4eba\u7684\u3001\u9ad8\u6548\u7684\u7528\u6237\u4f53\u9a8c\u7684\u65b9\u6cd5\u88ab\u79f0\u4e3a\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u8bbe\u8ba1\u3002\u5176\u601d\u60f3\u5728\u4e8e\uff1a\u5728\u5f00\u53d1\u4ea7\u54c1\u7684\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u4e2d\uff0c\u90fd\u8981\u628a\u7528\u6237\u5217\u5165\u8003\u8651\u8303\u56f4<\/p>\n<p><strong>\u7b2c\u4e8c\u7ae0 \u00a0 \u8ba4\u8bc6\u8fd9\u4e9b\u8981\u7d20<\/strong><\/p>\n<div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-428 size-full\" src=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/Dezai20090804091657.png\" alt=\"Dezai20090804091657\" width=\"850\" height=\"438\" srcset=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/Dezai20090804091657.png 850w, http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/Dezai20090804091657-300x155.png 300w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n<p>\u8fd9\u672c\u4e66\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5305\u542b5\u4e2a\u5c42\u9762\u300110\u4e2a\u8981\u7d20\u7684\u6a21\u578b\u3002<\/p>\n<p><strong>\u7b2c\u4e09\u7ae0 \u00a0 \u6218\u7565\u5c42\uff1a\u7f51\u7ad9\u76ee\u6807\u548c\u7528\u6237\u9700\u6c42<\/strong><\/p>\n<div class=\"post-image\"><a href=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/1-120HF31442422.jpg\" rel=\"box\" class=\"fancybox\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-429 size-full\" src=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/1-120HF31442422.jpg\" alt=\"1-120HF31442422\" width=\"500\" height=\"464\" srcset=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/1-120HF31442422.jpg 500w, http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/1-120HF31442422-300x278.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/div>\n<pre><strong>Question\uff1a<\/strong>\r\n \u6211\u4eec\u8981\u4ece\u8fd9\u4e2a\u7f51\u7ad9\u4e0a\u5f97\u5230\u4ec0\u4e48\uff1f\u2014\u2014\u7f51\u7ad9\u76ee\u6807\r\n \u6211\u4eec\u7684\u7528\u6237\u8981\u4ece\u8fd9\u4e2a\u7f51\u7ad9\u4e0a\u5f97\u5230\u4ec0\u4e48\uff1f\u2014\u2014\u7528\u6237\u9700\u6c42<\/pre>\n<p><strong>1.\u7f51\u7ad9\u76ee\u6807\uff1a<\/strong><\/p>\n<ul>\n<li>\u54c1\u724c\u8bc6\u522b\uff08Brand identity\uff09\uff1a\u53ef\u4ee5\u662f\u6982\u5ff5\u7cfb\u7edf\uff0c\u4e5f\u53ef\u4ee5\u662f\u60c5\u7eea\u53cd\u5e94\uff0c\u4f1a\u5728\u7528\u6237\u8111\u6d77\u4e2d\u5f62\u6210\u3002<\/li>\n<li>\u6210\u529f\u6807\u51c6\uff08success metric\uff09\uff1a\u8bbe\u5b9a\u4e00\u4e9b\u53ef\u8ffd\u8e2a\u7684\u6307\u6807\uff0c\u5728\u7f51\u7ad9\u63a8\u51fa\u540e\u7528\u6765\u663e\u793a\u5b83\u662f\u5426\u6ee1\u8db3\u4e86\u6211\u4eec\u81ea\u5df1\u7684\u76ee\u6807\u548c\u7528\u6237\u7684\u9700\u6c42\u3002<\/li>\n<\/ul>\n<p>\u6ce8\uff1a\u7f51\u7ad9\u76ee\u6807\u8981\u907f\u514d\u592a\u5177\u4f53or\u592a\u5bbd\u6cdb\u3002<\/p>\n<p><strong>2.\u7528\u6237\u9700\u6c42\uff1a\u4ed6\u4eec\u662f\u8c01\uff1f\u4ed6\u4eec\u7684\u9700\u6c42\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n<p>\uff081\uff09\u7528\u6237\u7ec6\u5206<\/p>\n<ul>\n<li>\u4eba\u53e3\u7edf\u8ba1\u5b66<\/li>\n<li>\u5fc3\u7406\u56e0\u7d20<\/li>\n<li>\u7528\u6237\u5bf9\u6280\u672f\u548c\u7f51\u9875\u672c\u8eab\u7684\u89c2\u70b9<\/li>\n<li>\u7528\u6237\u5bf9\u7f51\u7ad9\u76f8\u5173\u5185\u5bb9\u7684\u77e5\u8bc6<\/li>\n<\/ul>\n<p>\u82e5\u4e00\u79cd\u65b9\u6848\u65e0\u6cd5\u540c\u65f6\u6ee1\u8db3\u591a\u79cd\u9700\u6c42\uff0c\u5219\uff1a\u2460\u9488\u5bf9\u5355\u4e00\u7528\u6237\u8bbe\u8ba1\uff1b\u2461\u4e3a\u6267\u884c\u76f8\u540c\u4eba\u7269\u7684\u4e0d\u540c\u7528\u6237\u7fa4\u63d0\u4f9b\u4e0d\u540c\u7684\u65b9\u5f0f<\/p>\n<p>\uff082\uff09\u7528\u6237\u7814\u7a76<\/p>\n<ul>\n<li>\u5de5\u5177\uff1a\u95ee\u5377\uff0c\u8bbf\u8c08\uff0c\u7126\u70b9\u5c0f\u7ec4\u2014\u2014\u6536\u96c6\u666e\u901a\u89c2\u70b9\u548c\u611f\u77e5<\/li>\n<li>\u5176\u4ed6\u5de5\u5177\uff1a\u7528\u6237\u6d4b\u8bd5\u548c\u73b0\u573a\u8c03\u67e5\u2014\u2014\u9002\u7528\u4e8e\u7406\u89e3\u5177\u4f53\u7684\u7528\u6237\u884c\u4e3a\u4ee5\u53ca\u548c\u7f51\u7ad9\u4ea4\u4e92\u65b9\u9762\u7684\u4fe1\u606f<\/li>\n<li>\u53ef\u4ee5\u8bd5\u8bd5\u521b\u5efa\u4eba\u7269\u89d2\u8272\uff0c\u4e5f\u53eb\u7528\u6237\u6a21\u578b\u6216\u7528\u6237\u7b80\u4ecb\uff0c\u53ef\u4ee5\u8ba9\u4f60\u7684\u7528\u6237\u53d8\u5f97\u66f4\u52a0\u771f\u5b9e<\/li>\n<\/ul>\n<p><strong>3.\u56e2\u961f\u89d2\u8272\u548c\u6d41\u7a0b<\/strong><\/p>\n<ul>\n<li>\u5728\u5236\u5b9a\u6218\u7565\u51b3\u7b56\u65f6\u8981\u5c3d\u53ef\u80fd\u5168\u9762\u5730\u6536\u96c6\u5927\u5bb6\uff08\u5305\u62ec\u666e\u901a\u5458\u5de5\uff09\u5bf9\u4ea7\u54c1\u76ee\u6807\u548c\u7528\u6237\u9700\u6c42\u95ee\u9898\u7684\u4e0d\u540c\u770b\u6cd5\uff1b<\/li>\n<li>\u4ea7\u54c1\u76ee\u6807\u548c\u7528\u6237\u9700\u6c42\u8981\u660e\u786e\u5b9a\u4e49\u5728\u4e00\u4e2a\u6b63\u5f0f\u7684\u6218\u7565\u6587\u6863\u4e2d\u4ee5\u5e2e\u52a9\u56e2\u961f\u6210\u5458\u6b63\u786e\u7684\u5de5\u4f5c<\/li>\n<li>\u6218\u7565\u5e94\u8be5\u662f\u8bbe\u8ba1\u7528\u6237\u4f53\u9a8c\u7684\u6d41\u7a0b\u4e2d\u7684\u8d77\u70b9\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u9879\u76ee\u5f00\u59cb\u4e4b\u524d\u6218\u7565\u5c31\u8981\u5b8c\u5168\u786e\u5b9a\u4e0b\u6765\uff0c\u6218\u7565\u4e5f\u5e94\u8be5\u662f\u53ef\u4ee5\u6f14\u53d8\u548c\u6539\u8fdb\u7684\u3002<\/li>\n<\/ul>\n<p><strong>\u7b2c\u56db\u7ae0 \u00a0\u8303\u56f4\u5c42\uff1a\u529f\u80fd\u89c4\u683c\u548c\u5185\u5bb9\u9700\u6c42<\/strong><\/p>\n<div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-432 size-full\" src=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/41.jpg\" alt=\"41\" width=\"609\" height=\"111\" srcset=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/41.jpg 609w, http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/41-300x55.jpg 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/div>\n<div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-430 size-full\" src=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/\u6846\u67b6\u5c42.jpg\" alt=\"\u6846\u67b6\u5c42\" width=\"500\" height=\"441\" srcset=\"http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/\u6846\u67b6\u5c42.jpg 500w, http:\/\/www.libin.mobi\/wp-content\/uploads\/2015\/08\/\u6846\u67b6\u5c42-300x265.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div>\n<p>&nbsp;<\/p>\n<p><strong>1.\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u8fc7\u7a0b\u5bfc\u81f4\u4e86\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u3002<\/strong><\/p>\n<p>\u5b9a\u4e49\u9879\u76ee\u8303\u56f4\u540c\u65f6\u5728\u505a\u4e24\u4ef6\u4e8b\uff1a\u786e\u5b9a\u8fd9\u662f\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u8fc7\u7a0b\uff0c\u540c\u65f6\u80fd\u4ea7\u751f\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u8fc7\u7a0b\uff1a\u786e\u5b9a\u73b0\u5728\u80fd\u89e3\u51b3\u54ea\u4e9b\u4e8b\u60c5\uff0c\u800c\u54ea\u4e9b\u5fc5\u987b\u8981\u518d\u8fdf\u4e00\u70b9\u624d\u80fd\u89e3\u51b3\uff1b<br \/>\n\u4ea7\u54c1\uff1a\u660e\u786e\u5728\u9879\u76ee\u4e2d\u8981\u5b8c\u6210\u7684\u5168\u90e8\u5de5\u4f5c\uff0c\u4fdd\u8bc1\u8fc7\u7a0b\u4e2d\u4e0d\u4f1a\u51fa\u73b0\u6a21\u68f1\u4e24\u53ef\u7684\u60c5\u51b5\uff1b<\/p>\n<p><strong>2.\u6587\u6863\u7684\u91cd\u8981\u6027\uff1a\u7528\u6587\u6863\u6765\u8bf4\u660e\u9879\u76ee\u8981\u6c42\u7684\u4e3b\u8981\u539f\u56e0\uff1a<\/strong><\/p>\n<p>\uff081\uff09\u77e5\u9053\u6b63\u5728\u5efa\u8bbe\u4ec0\u4e48\uff1a<\/p>\n<ul>\n<li>\u77e5\u9053\u9879\u76ee\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff0c\u4ec0\u4e48\u65f6\u5019\u8fbe\u5230\u76ee\u6807<\/li>\n<li>\u8d23\u4efb\u660e\u6670<\/li>\n<li>\u80fd\u770b\u6e05\u76f8\u4e92\u72ec\u7acb\u4e5f\u4e0d\u663e\u8457\u7684\u8981\u6c42\u95f4\u7684\u5185\u5728\u8054\u7cfb<\/li>\n<\/ul>\n<p>\uff082\uff09\u77e5\u9053\u4e0d\u9700\u8981\u5efa\u8bbe\u4ec0\u4e48<\/p>\n<ul>\n<li>\u5f53\u5173\u4e8e\u529f\u80fd\u7684\u3001\u5404\u79cd\u5404\u6837\u7684\u53ef\u80fd\u548c\u60f3\u6cd5\u6d6e\u73b0\uff0c\u7528\u6587\u6863\u8bb0\u5f55\uff0c\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e2a\u8bc4\u4f30\u8fd9\u4e9b\u60f3\u6cd5\u7684\u67b6\u6784<\/li>\n<li>\u627e\u5230\u201c\u4e0d\u9700\u8981\u9a6c\u4e0a\u5efa\u8bbe\u201d\u7684idea\uff0c\u6536\u96c6\u5e76\u8ba9\u5b83\u4eec\u7b26\u5408\u957f\u671f\u89c4\u5212<\/li>\n<\/ul>\n<p><strong>3.\u6536\u96c6\u9700\u6c42<\/strong><\/p>\n<pre>\u529f\u80fd\u578b\u4ea7\u54c1\uff1a\u529f\u80fd\u89c4\u683c\u8bf4\u660e\u4e66 \u2014\u2014\u54ea\u4e9b\u5e94\u8be5\u88ab\u5f53\u6210\u8f6f\u4ef6\u4ea7\u54c1\u7684\u201c\u529f\u80fd\u201d\u4ee5\u53ca\u76f8\u5e94\u7684\u7ec4\u5408\r\n\u4fe1\u606f\u578b\u4ea7\u54c1\uff1a\u5185\u5bb9\u9700\u6c42\u6e05\u5355 \u2014\u2014\u54ea\u4e9b\u5185\u5bb9\u3001\u4fe1\u606f\u5fc5\u987b\u7eb3\u5165\u3002\r\n\u5bf9\u201c\u529f\u80fd\u89c4\u683c\u8bf4\u660e\u4e66\u201d\u548c\u201c\u5185\u5bb9\u9700\u6c42\u6e05\u5355\u201d\u7684\u8303\u56f4\u754c\u5b9a\uff0c\u672c\u4e66\u79f0\u4e3a\u201c\u5b9a\u4e49\u9700\u6c42\u201d<\/pre>\n<p>\uff081\uff09\u9700\u6c42\u6765\u6e90\uff1a<\/p>\n<p>\u7528\u6237 &amp; \u4e0e\u9879\u76ee\u5229\u76ca\u76f8\u5173\u7684\u540c\u4e8b<\/p>\n<p>\uff082\uff09\u9700\u6c42\u5206\u7c7b\uff1a<\/p>\n<ul>\n<li>\u4eba\u4eec\u8bb2\u8ff0\u7684\u3001\u4ed6\u4eec\u60f3\u8981\u7684\u4e1c\u897f\uff1b<\/li>\n<li>\u7528\u6237\u5b9e\u9645\u60f3\u8981\u7684\u4e1c\u897f\uff08\u800c\u975e\u8868\u8fbe\u7684\uff09\uff1bex.\u89e6\u5c4f\u4e0d\u7075\u654f\uff08\u914d\u7f6e 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