{"id":1028,"date":"2017-04-09T16:40:22","date_gmt":"2017-04-09T08:40:22","guid":{"rendered":"http:\/\/www.libin.mobi\/?p=1028"},"modified":"2020-02-18T22:33:58","modified_gmt":"2020-02-18T14:33:58","slug":"%e5%a6%82%e4%bd%95%e5%86%99%e5%a5%bd%e5%95%86%e4%b8%9a%e8%ae%a1%e5%88%92%e4%b9%a6","status":"publish","type":"post","link":"http:\/\/www.libin.mobi\/?p=1028","title":{"rendered":"\u5982\u4f55\u5199\u597d\u5546\u4e1a\u8ba1\u5212\u4e66\uff08\u4e4b\u4e00\uff09"},"content":{"rendered":"<h4 style=\"text-align: center;\">\u7ea2\u6749\u8d44\u672c\u5b98\u7f51\u7684\u5efa\u8bae<\/h4>\n<pre style=\"margin-top: 7pt; margin-bottom: 7pt; line-height: 15pt; font-size: 10.5pt; color: #777777;\"><span style=\"font-family: SimSun; background: white;\">\u6211\u4eec\u559c\u6b22\u90a3\u4e9b\u7528\u6700\u5c11\u7684\u6587\u5b57\u4f20\u8fbe\u6700\u591a\u7684\u4fe1\u606f\u7684\u5546\u4e1a\u8ba1\u5212\u4e66\u3002\u4ee5\u4e0b\u683c\u5f0f\uff0c\u7528<\/span><span style=\"font-family: arial; background: white;\">15-20<\/span><span style=\"font-family: SimSun; background: white;\">\u9875<\/span><span style=\"font-family: arial; background: white;\">PPT<\/span><span style=\"font-family: SimSun; background: white;\">\uff0c\u5c31\u53ef\u4ee5\u4e86\u3002<\/span><\/pre>\n<p><strong><span style=\"background: white;\">\u516c\u53f8\u76ee\u7684<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u7528\u4e00\u53e5\u8bdd\u63cf\u8ff0\u516c\u53f8\u7684\u4e1a\u52a1<\/span><\/p>\n<p><strong><span style=\"background: white;\">\u95ee\u9898<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u63cf\u8ff0\u5ba2\u6237\u7684\u201c\u5207\u80a4\u4e4b\u75db\u201d<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u7b80\u4ecb\u76ee\u524d\u5ba2\u6237\u662f\u5982\u4f55\u5e94\u5bf9\u8fd9\u4e9b\u95ee\u9898\u7684<\/span><\/p>\n<p><strong><span style=\"background: white;\">\u89e3\u51b3\u65b9\u6848<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u9610\u8ff0\u516c\u53f8\u7684\u4ea7\u54c1<\/span><span style=\"font-family: arial; background: white;\">\/<\/span><span style=\"font-family: SimSun; background: white;\">\u670d\u52a1\u7684\u4ef7\u503c\u5b9a\u4f4d\u5982\u4f55\u89e3\u51b3\u5ba2\u6237\u7684\u96be\u9898<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u8bf4\u660e\u516c\u53f8\u7684\u4ea7\u54c1<\/span><span style=\"font-family: arial; background: white;\">\/<\/span><span style=\"font-family: SimSun; background: white;\">\u670d\u52a1\u5177\u4f53\u5728\u4f55\u5904\u5f97\u5230\u5b9e\u73b0<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u63d0\u4f9b\u4e00\u4e9b\u4ea7\u54c1<\/span><span style=\"font-family: arial; background: white;\">\/<\/span><span style=\"font-family: SimSun; background: white;\">\u670d\u52a1\u4f7f\u7528\u7684\u5177\u4f53\u4f8b\u5b50<\/span><\/p>\n<p><strong><span style=\"background: white;\">\u65f6\u673a\uff1a\u4e3a\u4f55\u662f\u73b0\u5728\uff1f<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u56de\u987e\u516c\u53f8\u4ea7\u54c1<\/span><span style=\"font-family: arial; background: white;\">\/<\/span><span style=\"font-family: SimSun; background: white;\">\u670d\u52a1\u6240\u5e94\u7528\u7684\u9886\u57df\u7684\u5386\u53f2\u6f14\u53d8<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u8bf4\u660e\u54ea\u4e9b\u8fd1\u671f\u7684\u8d8b\u52bf\u4f7f\u5f97\u516c\u53f8\u7684\u4ea7\u54c1<\/span><span style=\"font-family: arial; background: white;\">\/<\/span><span style=\"font-family: SimSun; background: white;\">\u670d\u52a1\u4e4b\u4f18\u8d8a\u6027\u5f97\u5230\u53ef\u80fd<\/span><\/p>\n<p><strong><span style=\"background: white;\">\u5e02\u573a\u89c4\u6a21<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u5b9a\u4e49\u4f60\u7684\u76ee\u6807\u5ba2\u6237\u5e76\u63cf\u7ed8\u4ed6\u4eec\u7684\u7279\u6027<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u7528\u4e0d\u540c\u7684\u65b9\u6cd5\u6d4b\u7b97\u5e02\u573a\u89c4\u6a21\uff0c\u6bd4\u5982\u7528\u81ea\u4e0a\u800c\u4e0b\u6cd5\u4f30\u7b97\u53ef\u83b7\u53d6\u7684\u5e02\u573a\u89c4\u6a21<\/span><span style=\"font-family: arial; background: white;\">(total addressable market)<\/span><span style=\"font-family: SimSun; background: white;\">\uff0c\u7528\u81ea\u4e0b\u800c\u4e0a\u6cd5\u7edf\u8ba1\u53ef\u83b7\u53d6\u7684\u6536\u5165\u89c4\u6a21<\/span><span style=\"font-family: arial; background: white;\"> (sales addressable market)<\/span><span style=\"font-family: SimSun; background: white;\">\uff0c\u6216\u4f9d\u636e\u5e02\u573a\u5360\u6709\u7387\u4efd\u989d\u6765\u4f30\u8ba1<\/span><span style=\"font-family: arial; background: white;\"> (share of market)<\/span><\/p>\n<p><strong><span style=\"background: white;\">\u7ade\u4e89\u683c\u5c40<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u5217\u51fa\u73b0\u6709\u7684\u548c\u6f5c\u5728\u7684\u7ade\u4e89\u5bf9\u624b<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u5206\u6790\u5404\u81ea\u7684\u7ade\u4e89\u4f18\u52bf<\/span><\/p>\n<p><strong><span style=\"font-family: SimSun; background: white;\">\u4ea7\u54c1<\/span><span style=\"font-family: arial; background: white;\">\/<\/span><span style=\"font-family: SimSun; background: white;\">\u670d\u52a1<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u4ea7\u54c1<\/span><span style=\"font-family: arial; background: white;\">\/<\/span><span style=\"font-family: SimSun; background: white;\">\u670d\u52a1\u63cf\u8ff0\uff1a\u5916\u5f62\uff0c\u529f\u80fd\uff0c\u6027\u80fd\uff0c\u7ed3\u6784\uff0c\u77e5\u8bc6\u4ea7\u6743\u7b49\u7b49<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u4ea7\u54c1<\/span><span style=\"font-family: arial; background: white;\">\/<\/span><span style=\"font-family: SimSun; background: white;\">\u670d\u52a1\u7684\u5f00\u53d1\u8ba1\u5212<\/span><\/p>\n<p><strong><span style=\"background: white;\">\u5546\u4e1a\u6a21\u5f0f<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u6536\u5165\u6a21\u5f0f<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u5b9a\u4ef7<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u4ece\u6bcf\u4e2a\u5ba2\u6237\u4e0a\u53ef\u83b7\u5f97\u7684\u5e73\u5747\u6536\u5165\u6216\u5176\u7ec8\u8eab\u4ef7\u503c<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u9500\u552e\u548c\u6e20\u9053<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u73b0\u6709\u5ba2\u6237\u548c\u6b63\u5728\u5f00\u53d1\u7684\u5ba2\u6237\u6e05\u5355<\/span><\/p>\n<p><strong><span style=\"background: white;\">\u56e2\u961f\u63cf\u8ff0<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u521b\u59cb\u4eba\u548c\u6838\u5fc3\u7ba1\u7406\u5c42<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u8463\u4e8b\u4f1a\u6210\u5458\u548c\u987e\u95ee\u59d4\u5458\u4f1a\u6210\u5458<\/span><\/p>\n<p><strong><span style=\"background: white;\">\u8d22\u52a1\u8d44\u6599<\/span><\/strong><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u5229\u6da6\u8868<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u8d44\u4ea7\u8d1f\u503a\u8868<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u73b0\u91d1\u6d41\u91cf\u8868<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u80a1\u672c\u7ed3\u6784<\/span><\/p>\n<p><span style=\"font-family: arial; background: white;\">&#8211; <\/span><span style=\"font-family: SimSun; background: white;\">\u878d\u8d44\u8ba1\u5212<\/span><\/p>\n<h4 class=\"t\" style=\"text-align: center;\">Guy Kawasaki\u7684\u5546\u4e1a\u8ba1\u5212\u4e66\u5efa\u8bae<\/h4>\n<table style=\"height: 5139px;\" width=\"595\">\n<tbody>\n<tr>\n<td width=\"28\">\u6807\u9898<\/td>\n<td width=\"151\">Organization name; your name and title; and contact information.<\/p>\n<p>\u7ec4\u7ec7\u540d\u79f0\uff0c\u4f60\u7684\u540d\u5b57\u548c\u5934\u8854\uff0c\u8054\u7cfb\u4fe1\u606f\u3002<\/td>\n<td width=\"198\">The audience can read the slide\u2014this is where you explain what your organization does. (&#8220;We sell software.&#8221; &#8220;We sell hardware.&#8221; &#8220;We are a school.&#8221; &#8220;We are a church.&#8221; &#8220;We protect the environment.&#8221; Cut to the chase!<\/p>\n<p>\u542c\u4f17\u80fd\u591f\u9605\u8bfb\u4f60\u7684\u5e7b\u706f\u7247\u4e0a\u7684\u5185\u5bb9\u2014\u2014\u4f60\u6b63 \u5de7\u501f\u52a9\u5b83\u5411\u542c\u4f17\u89e3\u91ca\u4f60\u7684\u516c\u53f8\u662f\u505a\u4ec0\u4e48\u7684 \uff08\u300c\u6211\u4eec\u9500\u552e\u8f6f\u4ef6\u3002\u300d\u300c\u6211\u4eec\u9500\u552e\u786c\u4ef6\u3002\u300d \u300c\u6211\u4eec\u662f\u4e00\u6240\u5b66\u6821\u3002\u300d\u300c\u6211\u4eec\u662f\u4e00\u4e2a\u6559\u4f1a\u3002 \u300d\u300c\u6211\u4eec\u4fdd\u62a4\u73af\u5883\u3002\u300d\uff09\uff0c\u8981\u5b9a\u4e49\u660e\u786e\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"28\">\u95ee\u9898\u4e0e\u673a\u9047<\/td>\n<td width=\"151\">Describe the pain that you&#8217;re alleviating. The goal is to get everyone nodding and &#8220;buying in.<\/p>\n<p>\u63cf\u8ff0\u4f60\u6b63\u5728\u89e3\u51b3\u7684\u8ba9\u4eba\u611f\u5230\u5934\u75db\u7684\u4e8b\u60c5\u3002\u76ee \u7684\u5728\u4e8e\u8ba9\u5927\u5bb6\u4ea7\u751f\u540c\u611f\uff0c\u5e76\u4e14\u80fd\u591f\u300c\u4e70\u8fdb\u300d<\/td>\n<td width=\"198\">Avoid looking like a solution searching for a problem. Minimize or eliminate citations of consulting studies about the future size of your market.<\/p>\n<p>\u907f\u514d\u770b\u8d77\u6765\u60f3\u8d77\u4e3a\u95ee\u9898\u5bfb\u6c42\u89e3\u51b3\u65b9\u6848\uff0c\u6700\u5c0f \u9650\u5ea6\u7684\u5f15\u7528\uff0c\u6216\u8005\u5e72\u8106\u4e0d\u5f15\u7528\u6709\u5173\u672a\u6765\u5e02\u573a \u89c4\u6a21\u7684\u7814\u7a76\u5185\u5bb9\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"28\">\u89e3\u51b3\u65b9\u6848<\/td>\n<td width=\"151\">Explain how you alleviate this pain and the meaning that you make. Ensure that the audience clearly understands what you sell and your value proposition.<\/p>\n<p>\u89e3\u91ca\u4f60\u5982\u4f55\u89e3\u51b3\u8ba9\u4eba\u611f\u5230\u5934\u75db\u7684\u4e8b\u60c5\uff0c\u4ee5\u53ca \u8fd9\u9879\u5de5\u4f5c\u7684\u610f\u4e49\u3002\u786e\u4fdd\u542c\u4f17\u80fd\u591f\u6e05\u695a\u4e86\u89e3\u4f60 \u51fa\u552e\u7684\u662f\u4ec0\u4e48\u548c\u6709\u5173\u4ef7\u503c\u7684\u9648\u8ff0\u3002<\/td>\n<td width=\"198\">This is not the place for an in-depth technical explanation Provide just the gist of how you fix the pain\u2014for example, &#8220;We are a discount travel Web site. We have written software that searches all other travel sites and collates their price quotes into one report.&#8221;<\/p>\n<p>\u6b64\u5904\u4e0d\u5b9c\u505a\u6df1\u5165\u7684\u6280\u672f\u9610\u91ca\uff0c\u53ea\u7528\u628a\u4f60\u5982\u4f55 \u89e3\u51b3\u95ee\u9898\u7684\u8981\u70b9\u5217\u51fa\u6765\u2014\u2014\u6bd4\u5982\uff0c\u300c\u6211\u4eec\u662f \u4e00\u4e2a\u63d0\u4f9b\u6298\u6263\u7684\u65c5\u6e38\u7f51\u7ad9\uff0c\u6211\u4eec\u5f00\u53d1\u51fa\u4e86\u53ef \u4ee5\u641c\u7d22\u5176\u4ed6\u6240\u6709\u65c5\u6e38\u7f51\u7ad9\uff0c\u5e76\u628a\u5b83\u4eec\u7684\u65c5\u6e38 \u62a5\u4ef7\u6c47\u603b\u5728\u4e00\u671f\u7684\u8f6f\u4ef6\u300d\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"28\">\u5546\u4e1a\u6a21\u5f0f<\/td>\n<td width=\"151\">Explain how you make money: who pays you, your channels of distribution, and your gross margins.<\/p>\n<p>\u9610\u8ff0\u4f60\u5982\u4f55\u8d5a\u94b1\uff1a\u8c01\u7ed9\u4f60\u63d0\u4f9b\u62a5\u916c\uff0c\u4f60\u7684\u5206 \u9500\u6e20\u9053\u662f\u4ec0\u4e48\uff0c\u4f60\u7684\u6bdb\u5229\u7387\u662f\u591a\u5c11\u3002<\/td>\n<td width=\"198\">Generally, a unique, untested business model is a scary proposition. If you truly have a revolutionary business model, explain it in terms of familiar ones. This is your opportunity to drop the names of the organizations that are already using your product or service.<\/p>\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u72ec\u7279\u4e5f\u7684\u3001\u672a\u7ecf\u5c1d\u8bd5\u7684\u5546\u4e1a\u6a21\u5f0f \u603b\u8ba9\u4eba\u671b\u800c\u5374\u6b65\u3002\u5982\u679c\u4f60\u7684\u786e\u6709\u4e00\u79cd\u9769\u547d\u6027 \u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u90a3\u4e48\u4f60\u5e94\u8be5\u7528\u5927\u5bb6\u6bd4\u8f83\u719f\u6089\u7684 \u8bcd\u6c47\u53bb\u89e3\u91ca\u5b83\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u8fd9\u4e2a\u673a\u4f1a\uff0c\u900f\u9732 \u5df2\u5728\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u54ea\u4e9b\u516c\u53f8\u7684\u540d\u5b57<\/td>\n<\/tr>\n<tr>\n<td width=\"28\">\u6df1\u5c42\u9b54\u6cd5<\/td>\n<td width=\"151\">Describe the technology, secret sauce, or magic behind your product or service.<\/p>\n<p>\u63cf\u8ff0\u4f60\u7684\u6280\u672f\u3001\u79d8\u5bc6\u914d\u65b9\uff0c\u6216\u8005\u4f60\u7684\u4ea7\u54c1\u6216 \u670d\u52a1\u6240\u8574\u542b\u7684\u72ec\u7279\u9b45\u529b\u3002<\/td>\n<td width=\"198\">The less text and the more diagrams, schematics, and flowcharts on this slide, the better. White papers and objective proofs of concepts are helpful here.<\/p>\n<p>\u5f15\u7528\u6743\u5a01\u62a5\u544a\u6216\u8005\u5ba2\u89c2\u6570\u636e\uff0c\u4f1a\u5bf9\u4f60\u6709\u5f88 \u5982\u6709\u53ef\u80fd\u7684\u8bdd\uff0c\u73b0\u573a\u5c55\u793a\u4f60\u751f\u4ea7\u7684\u4ea7\u54c1\u6216\u80fd \u63d0\u4f9b\u7684\u670d\u52a1\u3002 \u5982\u679c\u4f60\u80fd\u591f\u505a\u4e00\u6b21\u5f88\u597d\u7684\u73b0\u573a\u6f14\u793a\uff0c\u90a3\u4e48\u5b83 \u8981\u6bd41000\u5f20\u5e7b\u706f\u7247\u8fd8\u6709\u4ef7\u503c\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"28\">\u5e02\u573a\u548c\u8425\u9500<\/td>\n<td width=\"151\">Explain how you are going to reach your customer and your marketing leverage points.<\/p>\n<p>\u89e3\u91ca\u4f60\u5982\u4f55\u4e89\u53d6\u5ba2\u6237\uff0c\u5e76\u5728\u5e02\u573a\u8425\u9500\u65b9\u9762\u83b7 \u5f97\u4f18\u52bf\u3002<\/td>\n<td width=\"198\">Convince the audience that you have an effective go-to market strategy that won&#8217;t break the bank.<\/p>\n<p>\u8ba9\u542c\u4f17\u786e\u4fe1\uff0c\u4f60\u5236\u8ba2\u4e86\u4e00\u79cd\u884c\u4e4b\u6709\u6548\u7684\u5e02\u573a \u8fdb\u5165\u6218\u7565\uff0c\u8fd9\u79cd\u6218\u7565\u4e0d\u4f1a\u8017\u5c3d\u8d44\u6e90\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"28\">\u7ade\u4e89\u4f18\u52bf<\/td>\n<td width=\"151\">Provide a complete view of the competitive landscape. Too much is better than too little.<\/p>\n<p>\u628a\u5e02\u573a\u4e0a\u6240\u8981\u9762\u4e34\u7684\u7ade\u4e89\u6001\u52bf\u5b8c\u6574\u7684\u52fe\u753b\u51fa \u6765\u3002\u5185\u5bb9\u8be6\u5b9e\u5f53\u7136\u8981\u6bd4\u5185\u5bb9\u7a7a\u6d1e\u597d\u3002<\/td>\n<td width=\"198\">Never dismiss your competition. Everyone\u2014customers, investors, employees\u2014wants to hear why you&#8217;re good, not why the competition is bad.<\/p>\n<p>\u6c38\u8fdc\u4e0d\u8981\u8d2c\u4f4e\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u6bcf\u4e2a\u4eba\u2014\u2014\u5ba2 \u6237\u3001\u56e0\u6295\u8d44\u8005\u548c\u5458\u5de5\u2014\u2014\u60f3\u542c\u7684\u662f\u4f60\u4e3a\u4f55\u6bd4 \u8f83\u4f18\u79c0\uff0c\u800c\u975e\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5982\u4f55\u62d9\u52a3\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"28\">\u7ba1\u7406\u56e2\u961f<\/td>\n<td width=\"151\">Describe the key players of your management team, board of directors, and board of advisors, as well as your major investors.<\/p>\n<p>\u4ecb\u7ecd\u4f60\u7684\u7ba1\u7406\u56e2\u961f\u3001\u8463\u4e8b\u4f1a\u3001\u54a8\u8be2\u59d4\u5458\u4f1a\u7684 \u4e3b\u8981\u6210\u5458\uff0c\u540c\u65f6\u4e5f\u8981\u4ecb\u7ecd\u4f60\u7684\u4e3b\u8981\u6295\u8d44\u8005\u3002<\/td>\n<td width=\"198\">Don&#8217;t be afraid to show up with less than a perfect team. All startups have holes in their team\u2014what&#8217;s truly important is whether you understand that there are holes and are willing to fix them.<\/p>\n<p>\u4e0d\u8981\u62c5\u5fc3\u81ea\u5df1\u5411\u5927\u5bb6\u5c55\u793a\u4e86\u4e00\u4e2a\u4e0d\u591f\u5b8c\u7f8e\u7684 \u7ba1\u7406\u56e2\u961f \u7ba1\u7406\u56e2\u961f\u3002\u521b\u4e1a\u4f0a\u59cb\uff0c\u6240\u6709\u7684\u7ba1\u7406\u56e2\u961f\u90fd\u5b58 \u5728\u7740\u4e00\u4e9b\u6f0f\u6d1e\u3002\u771f\u6b63\u91cd\u8981\u7684\u662f\uff0c\u4f60\u662f\u5426\u660e\u767d \u6f0f\u6d1e\u786e\u5b9e\u5b58\u5728\uff0c\u5e76\u4e14\u4e50\u610f\u586b\u8865\u5b83\u4eec\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"28\">\u8d22\u52a1\u9884\u4f30\u548c\u4e3b\u8981\u7ee9\u6548\u6307\u6807<\/td>\n<td width=\"151\">Provide a five-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate.<\/p>\n<p>\u63d0\u51fa\u4e00\u4e2a\u4e94\u5e74\u9884\u6d4b\uff0c\u5b83\u4e0d\u4ec5\u8981\u5305\u62ec\u8d22\u52a1\u6536 \u5165\uff0c\u800c\u4e14\u8fd8\u8981\u5305\u62ec\u5ba2\u6237\u6570\u91cf\u53ca\u8f6c\u6362\u7387\u3002<\/td>\n<td width=\"198\">Do a bottom-up forecast (more about this in Chapter 5, &#8220;The Art of Bootstrapping&#8221;). Take into account long sales cycles and seasonality. Making people understand the underlying assumptions of your forecast is as important as the numbers you&#8217;ve fabricated.<\/p>\n<p>\u505a\u4e00\u4e2a\u6bd4\u8f83\u5168\u9762\u7684\u9884\u6d4b\uff0c\u8981\u8003\u8651\u5230\u6bd4\u8f83\u957f\u7684 \u53ca\u4e3b\u8981\u76ee\u6807 \u9500\u552e\u5468\u671f\u548c\u9500\u552e\u7684\u5b63\u8282\u6027\uff0c\u8ba9\u5927\u5bb6\u61c2\u5f97\u4f60\u9884 \u6d4b\u4e2d\u7684\u8bbe\u60f3\uff0c\u540c\u4f60\u63a8\u7b97\u7684\u6570\u5b57\u4e00\u6837\u91cd\u8981\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"28\">\u73b0\u72b6\u5206\u6790<\/p>\n<p>\u5df2\u6709\u6210\u5c31<\/p>\n<p>\u65f6\u95f4\u7ebf<\/p>\n<p>\u8d44\u91d1\u4f7f\u7528\u8ba1\u5212<\/td>\n<td width=\"151\">Explain the current status of your product or service, what the near future looks like, and how you&#8217;ll use the money you&#8217;re trying to raise.<\/p>\n<p>\u8bb2\u8ff0\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u73b0\u72b6\uff0c\u63cf\u7ed8\u5728\u4e0d\u4e45\u7684 \u5c06\u6765\u4f60\u8981\u5b9e\u73b0\u7684\u76ee\u6807\u4ee5\u53ca\u4f60\u5982\u4f55\u4f7f\u7528\u4f60\u6b63\u5728 \u73b0\u72b6\u3001\u672a\u6765\u7684\u76ee \u52aa\u529b\u7b79\u96c6\u7684\u8d44\u91d1\u3002<\/td>\n<td width=\"198\">Share the details of your positive momentum and traction. Then use this slide to close with a bias toward action.<\/p>\n<p>\u8ba9\u5927\u5bb6\u4e86\u89e3\u4f60\u7684\u516c\u53f8\u4ee4\u4eba\u9f13\u821e\u7684\u53d1\u5c55\u52bf\u5934\u53ca \u8d44\u91d1\u7684\u4f7f\u7528 \u4ea4\u6613\u3002\u968f\u540e\u5229\u7528\u6240\u64ad\u653e\u7684\u5e7b\u706f\u7247\uff0c\u4fc3\u4f7f\u504f\u7231\u4f60\u7684\u516c\u53f8\u7684\u90a3\u4e9b\u542c\u4f17\u884c\u52a8\u8d77\u6765\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<pre style=\"direction: ltr; border-width: 100%;\"><strong>OBSERVE THE 10\/20\/30 RULE<\/strong> PPT\u768410\/20\/30\u6cd5\u5219 \n\n\u2022ten slides 10\u5f20PPT\n\n\u2022twenty minutes 20\u5206\u949f \n\n\u2022thirty-point-font text 30\u78c5\u5b57\u4f53<\/pre>\n<div style=\"direction: ltr; border-width: 100%;\"><\/div>\n<pre style=\"direction: ltr; border-width: 100%;\"><strong>Elevator pitch \u7535\u68af\u6cd5\u5219<\/strong> \n\n\u7528\u6781\u5177\u5438\u5f15\u529b\u7684\u65b9\u5f0f\u7b80\u660e\u627c\u8981\u5730\u9610\u8ff0\u81ea\u5df1\u7684\u89c2\u70b9\u3002\u672c\u6765\u6307\u5728\u7535\u68af\u91cc\u78b0\u89c1\u8001\u677f\u4e86,\u600e\u4e48\u5411\u4ed6\u5728\u5750\u7535\u68af\u7684\u90a3\u4e48\u77ed\u65f6\u95f4\u5185\u89e3\u91ca\u5de5\u4f5c\u6982\u51b5\u3002\u4f8b\u5982\u4f60\u5728\u7535\u68af\u91cc\uff0c\u53ea\u670930\u79d2\u7684\u65f6\u95f4\u6765\u5411\u4e00\u4f4d\u5173\u7cfb\u516c\u53f8\u524d\u9014\u7684\u5927\u5ba2\u6237\/\u6295\u8d44\u4eba\u63a8\u5e7f\u4ea7\u54c1\u4e14\u5fc5\u987b\u6210\u529f\u3002<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>\u7ea2\u6749\u8d44\u672c\u5b98\u7f51\u7684\u5efa\u8bae \u6211\u4eec\u559c\u6b22\u90a3\u4e9b\u7528\u6700\u5c11\u7684\u6587\u5b57\u4f20\u8fbe\u6700\u591a\u7684\u4fe1\u606f\u7684\u5546\u4e1a\u8ba1\u5212\u4e66\u3002\u4ee5\u4e0b\u683c\u5f0f\uff0c\u752815-20\u9875PPT\uff0c\u5c31\u53ef\u4ee5\u4e86\u3002 \u516c\u53f8\u76ee\u7684 &#8211; \u7528\u4e00\u53e5\u8bdd\u63cf\u8ff0\u516c\u53f8\u7684\u4e1a\u52a1 \u95ee\u9898 &#8211; \u63cf\u8ff0\u5ba2\u6237\u7684\u201c\u5207\u80a4\u4e4b\u75db\u201d &#8211; \u7b80\u4ecb\u76ee\u524d\u5ba2\u6237\u662f\u5982\u4f55\u5e94\u5bf9\u8fd9\u4e9b\u95ee\u9898\u7684 \u89e3\u51b3\u65b9\u6848 &#8211; \u9610\u8ff0\u516c\u53f8\u7684\u4ea7&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[134,65],"special":[],"_links":{"self":[{"href":"http:\/\/www.libin.mobi\/index.php?rest_route=\/wp\/v2\/posts\/1028"}],"collection":[{"href":"http:\/\/www.libin.mobi\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.libin.mobi\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.libin.mobi\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.libin.mobi\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1028"}],"version-history":[{"count":3,"href":"http:\/\/www.libin.mobi\/index.php?rest_route=\/wp\/v2\/posts\/1028\/revisions"}],"predecessor-version":[{"id":1032,"href":"http:\/\/www.libin.mobi\/index.php?rest_route=\/wp\/v2\/posts\/1028\/revisions\/1032"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.libin.mobi\/index.php?rest_route=\/wp\/v2\/media\/1907"}],"wp:attachment":[{"href":"http:\/\/www.libin.mobi\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.libin.mobi\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1028"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.libin.mobi\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1028"},{"taxonomy":"special","embeddable":true,"href":"http:\/\/www.libin.mobi\/index.php?rest_route=%2Fwp%2Fv2%2Fspecial&post=1028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}